AAA Travel

AAA Travels With You Campaign

Client: Automobile Club of Southern California (AAA)

Geographic Region: Western Region

The Automobile Club of Southern California (AAA) is a beloved American brand with a rich heritage. For years people across the country have been card carrying auto insurance and roadside assistance members. However, many didn’t realize how much more their AAA membership gave them — access to amazing vacations, travel savings, perks, and exclusive member benefits. The campaign “AAA Travels With You” set about to change that.

In collaboration with the AAA Travel marketing team, MNM Studios developed a campaign that leveraged the equity of the AAA membership card. This iconic visual device was integrated into travel imagery, showing up in unexpected places to symbolize where AAA Travel can take you. The campaign launched in the venerable Westways magazine followed by travel mailers and a television commercial that aired during NASCAR.