The Address
Brand Development
Client: The Address
Geographic Region: Southern California
Disrupt the real estate industry. This was the ambitious mission of The Address, a start-up brokerage with a single office tucked inside a marina in Ventura County. MNM Studios was tasked with creating a brand that was not only about the art of the deal, but also the art of customer service… a brokerage passionate about people and supporting the community it serves. The double “D” mark in the logo promises that connection, linking people and place. Marketing included a patented sale sign; postcards offering seasonal recipes instead of hard sell messages; an onsite event for the Boys & Girls Club, and a sales office fully equipped with a Kombucha and coffee bar to welcome neighbors, residents and visitors alike.
Bold and modern yet quietly elegant, The Address brand has grown from humble beginnings to a brokerage that now serves the communities of Oxnard, Malibu, Agoura Hills, Newport Beach and Long Beach.
It’s more than a collection of numbers and words. It’s a destination.
That place you call home.
